Designing For iPhone by Smashing Magazine

Author:Smashing Magazine
Language: de
Format: mobi
Tags: Smashing eBooks
Published: 2012-08-21T16:00:00+00:00

iPhone applications nowadays are designed by developers who seem to care only about their app’s implementation. When an app goes live, its beautiful code or visual design often fail to address real customers’ needs. The result: thousands of useless applications in the App Store that people download and use once and then never again. These applications often don’t make sense to customers because of a poor interaction design.

Free applications usage over time: Percentage of users returning versus number of days since first used. On second day, 20% returning users; on the 30th day, only 3%. By Pinch Media. Larger image.

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